study Paper (undergraduate) from the yr 2014 within the topic enterprise economics - Banking, inventory Exchanges, assurance, Accounting, , language: English, summary: because the electronic transformation of our society, the net has confirmed to be the principal issue influencing a purchase order determination. This paintings has set itself the aim of interpreting the ROPO impression (research on-line, buy offline) within the strategy of paying for agricultural coverage items in Germany. The ROPO influence comes into play while consumers money on the net prior to they make the acquisition offline. The study contains the specifics of the product known as "insurance" and the age constitution of German farmers. marketplace stories of the ROPO impact in deepest insurances from 2012 were analysed with a view to receive an updated assessment of the level of the ROPO impact. The paintings relies on a quantitative research that is performed via a mobilephone interview with one hundred forty operations managers of German farms. It includes specific examine of the paying for behaviour and age of the farmers. The ROPO price of German farmers quantities to 47.1%. the method of buying an assurance product could be regarded as being regarding the age of these looking to buy assurance. compared to older farmers, more youthful farmers more and more look for info on-line within the initial degree ahead of concluding a transaction of assurance. total, the implications got bring about the belief that the web has a very good impression at the judgements to buy agricultural, insurances, and that this tendency increases as agriculture passes from older to more youthful generations of farmers.